Resources

e-COMMA Focus Area

The e-COMMA results are available now - you can download them here! 
These documents are open to everyone. You can use them unlimitedly in the present form, also for commercial purposes, provided that our authorship is recognised: “Copyright notice: These materials were prepared by/are based on material prepared by Uniwersytet Ekonomiczny we Wrocławiu, Uniwersytet Ekonomiczny w Katowicach, , CIAPE – Centro Italiano per l'apprendimento Permanente, FOM – Hochschule für Oekonomie & Management, SAS GUIMEL, and partly EUPROMA GmbH & Co KG and GAZI UNIVERSITESI as part of the project e-COMMA." Please use our logo as provided below.

The project developed five job roles in the field of online marketing and e-commerce, see the introductory films below. Based on these job roles, a training concept was developed and different training material was created. 

e-COMMA job roles de|en|fr|it|pl
e-COMMA curricula and training concept de|en|fr|it|pl

The e-COMMA job roles (introductory films in English):

Community Manager

Data Specialist

e-Commerce Developer

e-Marketer

Content Manager

 

 

Presentation Digital Marketing de|en|fr|it|pl
Exercise Digital Marketing 1 de|en|fr|it|pl
Exercise Digital Marketing 2 de|en|fr|it|pl

Presentation Business Strategy de|en|fr|it|pl
Exercise Business Strategy 1 de|en|fr|it|pl
Exercise Business Strategy 2 de|en|fr|it|pl

Presentation Problem Management de|en|fr|it|pl
Exercise Problem Management 1 de|en|fr|it|pl
Exercise Problem Management 2 de|en|fr|it|pl
Exercise Problem Management 3 de|en|fr|it|pl

Presentation Relationship and Risk Management de|en|fr|it|pl
Exercise Relationship and Risk Management 1 de|en|fr|it|pl
Exercise Relationship and Risk Management 2 de|en|fr|it|pl

Presentation Digital Marketing Tools de|en|fr|it|pl
Exercise Digital Marketing Tools 1 de|en|fr|it|pl
Exercise Digital Marketing Tools 2 de|en|fr|it|pl
Exercise Digital Marketing Tools 3 de|en|fr|it|pl
Exercise Digital Marketing Tools 4 de|en|fr|it|pl

Online Quiz de|en|fr|it|pl

Presentation Digital Marketing de|en|fr|it|pl
Exercise Digital Marketing 1 de|en|fr|it|pl
Exercise Digital Marketing 2 de|en|fr|it|pl
Exercise Digital Marketing 3 de|en|fr|it|pl

Presentation Problem Management de|en|fr|it|pl
Exercise Problem Management 1 de|en|fr|it|pl
Exercise Problem Management 2  de|en|fr|it|pl

Presentation Risk Management for Data Specialists de|en|fr|it|pl
Exercise Risk Management for Data Specialists 1 de|en|fr|it|pl
Exercise Risk Management for Data Specialists 2 de|en|fr|it|pl

Presentation Technical Basics de|en|fr|it|pl
Exercise Technical Basics de|en|fr|it|pl

Presentation Technical Development de|en|fr|it|pl
Exercise Technical Development de|en|fr|it|pl

Online Quiz de|en|fr|it|pl

Presentation Project Planning de|en|fr|it|pl
Exercise Project Planning 1 de|en|fr|it|pl
Exercise Project Planning 2 de|en|fr|it|pl
Exercise Project Planning 3 de|en|fr|it|pl

Presentation Problem Management de|en|fr|it|pl
Exercise Problem Management 1 de|en|fr|it|pl
Exercise Problem Management 2 de|en|fr|it|pl
Exercise Problem Management 3 de|en|fr|it|pl

Presentation Risk Management de|en|fr|it|pl
Exercise Risk Management 1 de|en|fr|it|pl
Exercise Risk Management 2 de|en|fr|it|pl
Exercise Risk Management 3 de|en|fr|it|pl

Presentation Technical Basics de|en|fr|it|pl
Exercise Technical Basics de|en|fr|it|pl

Presentation Technical Development and Adaptation de|en|fr|it|pl
Exercise Technical Development and Adaptation de|en|fr|it|pl

Presentation Digital Marketing de|en|fr|it|pl
Exercise Digital Marketing 1 de|en|fr|it|pl
Exercise Digital Marketing 2 de|en|fr|it|pl

Presentation Business Strategy de|en|fr|it|pl
Exercise Business Strategy 1 de|en|fr|it|pl
Exercise Business Strategy 2 de|en|fr|it|pl

Presentation Relationship and Risk Management de|en|fr|it|pl
Exercise Relationship and Risk Management 1 de|en|fr|it|pl
Exercise Relationship and Risk Management 2 de|en|fr|it|pl
Exercise Relationship and Risk Management 3 de|en|fr|it|pl
Exercise Relationship and Risk Management 4 de|en|fr|it|pl

Presentation Analytical Skills de|en|fr|it|pl
Exercise Analytical Skills de|en|fr|it|pl

Presentation Digital Marketing Tools de|en|fr|it|pl
Exercise Digital Marketing Tools 1 de|en|fr|it|pl
Exercise Digital Marketing Tools 2 de|en|fr|it|pl

Online Quiz de|en|fr|it|pl

Presentation Digital Marketing de|en|fr|it|pl
Exercise Digital Marketing 1 de|en|fr|it|pl
Exercise Digital Marketing 2 de|en|fr|it|pl

Presentation Analytical skills de|en|fr|it|pl
Exercise Analytical skills de|en|fr|it|pl

Presentation Problem Management de|en|fr|it|pl
Exercise Problem Management 1 de|en|fr|it|pl 
Exercise Problem Management 2 de|en|fr|it|pl
Exercise Problem Management 3 de|en|fr|it|pl

Presentation Digital Marketing Tools de|en|fr|it|pl
Exercise Digital Marketing Tools 1 de|en|fr|it|pl
Exercise Digital Marketing Tools 2 de|en|fr|it|pl
Exercise Digital Marketing Tools 3 de|en|fr|it|pl
Exercise Digital Marketing Tools 4 de|en|fr|it|pl

Presentation Content Generation de|en|fr|it|pl
Exercise Content Generation 1 de|en|fr|it|pl
Exercise Content Generation 2 de|en|fr|it|pl

Online Quiz de|en|fr|it|pl

Partners

Contact persons


Wroclaw, Poland

Maciej Czarnecki, maciej.czarnecki@ue.wroc.pl 

Gujan-Mestras, France 
Martine Gaury, guimel@guimel.eu

Rome, Italy
Enrico Messinese, ciape@ciape.it 

Katowice, Poland
Agata Austen, agata.austen@ue.katowice.pl 

Essen, Germany
Johanna Gelberg, johanna.gelberg@fom.de

Co-funded by the European Union

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