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What is up in and around e-COMMA?
13 March 2019
Poster presentation at the GfA Spring Congress:
Digitization is an immense social challenge. In the world of work, it offers great opportunities and initiates many changes. Especially the tasks and fields of activity are subject to the digital transformation. Therefore, employees from different fields will need to expand their profiles with digital skills. It is not about replacing work tasks, but especially about supplementing work tasks with digital activities.
From 2015 to 2018, the European funded project e-Comma examined this challenge. Particular attention was paid to small and medium-sized enterprises (SMEs). e-Comma focused on online marketing and e-commerce: Employees of SMEs will in future also play the role of 'community managers', 'e-marketers' or 'e-commerce developers' in order to expand the European internal market into the digital world.
Especially in SMEs with usually limited human resources, this usually means that, in addition to the previous role, other tasks are required for which extended digital skills are necessary. These competencies can be acquired retrospectively in the short term as well as to an appropriate extent. A special retraining is not required.
Against this background, the project e-Comma not only worked out the five most relevant functional profiles, but also developed a training concept with which interested parties can acquire the necessary skills. The work based on the e-Competence Framework, the European standard for recording digital skills. A detailed description of the project and its results can be found on this website.
The project was presented by Christoph Hohoff (FOM University of Applied Sciences) as part of a poster presentation at the Spring Congress of the "Gesellschaft für Arbeitswissenschaft" (GfA, Society for Work Science). In the session, the methodology and results of the project e-Comma were presented and discussed interdisciplinarily.
31 August 2018
e-COMMA 's final day. The e-COMMA funding period is ending now. We are very happy to look back on three years of lively collaboration in the e-COMMA consortium. We successfully reached all project milestones. We are finally able to present the project results online, in all project languages.
Our biggest success was the Pilot Training in Wroclaw. We offered professional trainings to participants from Poland, France, Italy and Germany. After the trainng, the participants were provided with the "Europass Mobility", an official EU-document. This documents the achieved learning outcomes and additional skills, It closes the successful e-COMMA Pilot Training. the photo shows the awarding of these docuemnts in Germany: Christoph Hohoff (left) with (left to right:) Philipp Aalken, Anna Schievelbusch, Zeynep Gündogdu, Anja Krumme und Kai Stumpp (Photo: FOM/Tim Stender)
4 July 2018
On 19 June 2018 the Multiplier Event "Przyszłość zawodów w obszarze e-marketingu i e-commerce. Rezultaty projektu e-COMMA” in Wroclaw, Poland was succesfully conducted. Several experts met at Wroclaw University of Economics and discussed recent challenges. The e-COMMA project and its results meet European training needs in e-commerce and online marketing.
9 May 2018
On 25 May 2018, the new General Data Protection Regulation will be enforced in the EU. For many companies, this means a great deal of effort as the new EU-wide legislation is in some ways very different from the previous national law.
As digitalization progresses, more and more data is being stored, covering a wide range of areas: the workplace, leisure, business, digital transactions and more. All processes that run digital produce data that can be further processed in various ways.
The new legislation guarantees for the first time a coherent EU-wide processing of personal data by private companies and public authorities. The regulation also applies to non-European companies operating in the European market. For companies, the new legislation means a changeover that requires a great deal of effort as existing data sets must comply with the new regulation. The inwe regulations concern the consent to the use of data, data backup and data transparency – among others. Every person has the right to access the data stored about them, the right of rectification and blocking and the right to delete the data.
For all sides, the new legislation brings changes. This clearly shows how much job requirements will change as a result of digitization. The competence profiles developed in the project pick up on the changes brought about by digitization and help employees in the EU to prepare for these challenges and for shaping the future in the EU.
16 April 2018
The project e-COMMA deals with the question of which qualifications in the area of e-commerce and online marketing will be needed at European level in the future. For this purpose, job profiles of employees of small and medium-sized enterprises in these areas were recorded and described. The recording of activity profiles is based on the European e-competence framework (EN 16234-1: 2016). With the help of this international standard, the relevant competencies for ICT specialists and executives can be presented precisely.
On the basis of the activity profiles developed in the project, training was developed that combines online courses and face-to-face sessions. The training concept was piloted at the Wrocław University of Economics from 9.-13. April 2018. Participants from different European countries took part successfully: Poland, France, Italy and Germany.
After the training, the feedback of the participants and the trainers will be integrated in the upcoming project work. Based on the feedback, an evaluation report will be prepared. The final training concept and training materials will be developed according to that report.
The final results of e-COMMA will be presented during the upcoming multiplier events in Rome and Wroclaw. The Event in Rome will take place on July 5th. Details for the event in Wroclaw will be announced here.
„The e-COMMA Pilot training was a great opportunity for me to improve my skills in a forward-looking business segment. Wroclaw has many amazing sights and a large history, which are worth to make a visit.”
Philipp Aalken, Essen (Germany)
23 October 2017
Digitization and Communication were in the focus on the European EUKO 2017 conference 2017 in Frankfurt a. M., Germany. Digitized communication gains importance rapidly. This clearly affects various economic aspects as well. The EUKO conference focused on how business communication is influenced by the digitization and how we can face this challenge.
On 19 October 2017, Christoph Hohoff presented first e-COMMA results in a track that focused on the development and achievement of key competences in the field of digitized business communication. He introduced the work and intermediary results of the European project “e-COMMA”, including the application of thee-Competence-Framework (e-CF) that is now the European norm EN 16234-1:2016.
With special emphasis on the job role “community manager”, Christoph Hohoff introduced the field and desk research of e-COMMA. Based on the researched data, competence profiles in accordance with the e-CF were developed. The skills and competences of the “community manager” can be described with the e-CF, this job role is now applicable throughout Europe.
Based on this work, the project e-COMMA currently prepares different training courses that are to be piloted in Wroclaw, Poland in April 2018. More information will be found here.
Maciej Czarnecki, firstname.lastname@example.org
Martine Gaury, email@example.com
Enrico Messinese, firstname.lastname@example.org
Agata Austen, email@example.com
Johanna Gelberg, firstname.lastname@example.org
Co-funded by the European Union
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