Spot on emerging eCommerce and Online-Marketing job profiles
We are leading more and more digitized lives. The European Commission assumes that half of Europe already shops online, the trend is even upward. As a consequence, business organisations are counting on e-commerce – and searching for experts on digital advertising, search engine optimization, or data management. Accordingly, vocational training institutions offer a wide range of trainings – that unfortunately lack European convergence.
This is where e-Comma comes into play. The international partnership from Poland, France, Italy and Germany identifies job roles for e-marketing and e-commerce and develops appropriate trainings. This vocational education is based on the European norm EN-16234-1:2016, that takes into account sector-specific competences. This approach leads to comparison and acceptance of vocational qualifications throughout Europe.
This project is funded by the EU within the Erasmus+-programme under key action 2: cooperation for innovation and the exchange of good practices. The project is realized by the University of economics Wroclaw as leader of the consortium in cooperation with different partners: Guimel (Bordeaux), the Centro Italiano per l’Apprendimento Permanente (Rome), the University of Economics in Katowice and the FOM Hochschule (Essen).