We are leading more and more digitized lives. The European Commission assumes that half of Europe already shops online, the trend is even upward. As a consequence, business organisations are counting on e-commerce ­­– and searching for experts on digital advertising, search engine optimization, or data management. Accordingly, vocational training institutions offer a wide range of trainings – that unfortunately lack European convergence.

This is where e-COMMA came into play.  The international partnership from Poland, France, Italy and Germany identified job roles for e-marketing and e-commerce and developed appropriate trainings. This vocational education is based on the European norm EN-16234-1:2016, that takes into account sector-specific competences. This approach leads to comparison and acceptance of vocational qualifications throughout Europe.

The project "e-COMMA - Identification and definition of emerging eCommece and Online-Marketing job profiles", agreement no. 2015-1-PL01-KA202-016959 was successfully carried our between 2015 and 2018. It was funded by the EU within the Erasmus+-programme under key action 2: cooperation for innovation and the exchange of good practices. The project is realized by the University of Economics Wroclaw (Poland) as leader of the consortium in cooperation with different partners: Guimel (Gujan-Mestras, France), the Centro Italiano per l’Apprendimento Permanente (Rome, Italy), the University of Economics in Katowice (Poland) and the FOM Hochschule (Essen, Germany).